MOTION Control · Internal Review
Draft · held from publication

Services menu — the page a prospect would see

Matt: this is the four-line menu after two roast passes and a legal review. It is not approved and must not go to a prospect yet — two questions are with counsel. What's needed from you is at the bottom: five decisions.

View
Tech Hub · prospect copy · rev 2 · 11 August 2026

Ask yourself what stops if you take two weeks off.

That list is your system. Right now it lives in your head.

We find the most expensive thing on that list, fix it in 30 days, and hand it over in accounts with your name on the invoice.

Pass-2 fix Replaces a “you’re paying for eleven tools” opener imported from a different buyer. An owner-run janitorial business often has three subscriptions, not eleven. The real enemy here is key-person dependency.

Who we do this for

Owner-run services businesses — facilities, janitorial, maintenance, hospitality — usually between twenty and a couple of hundred people, where nobody’s job title contains the word “systems” and you’ve become the person who knows how everything connects.

If you have an in-house development team, you don’t need us. If you’re pre-revenue, we’re too expensive. We’d rather say that now than on the third call.

Survived both roasts Every critic respected the exclusion paragraph. Excluding loudly is what makes the inclusion credible — protect this in any rewrite.

01 Find it

A short, fixed-fee engagement — we tell you the fee before you commit, and it isn’t billed by the hour. We map how work actually moves through your business, not how the org chart says it does. You get one page naming the single most expensive thing that’s stuck, and what it’s costing you.

That cost is a projection. We build it from your numbers, we show the arithmetic, and we tell you which assumptions it’s sensitive to. It’s there to make a decision fundable, not to be a promise.

If the ground needs mapping before anyone builds anything, this scales up into a full strategy and roadmap — current state, a phased plan, a build-versus-buy matrix, and budget and timeline ranges you can put in front of a lender or a board.

Fee still undecided “Fixed-fee, not by the hour” removes the ambiguity that read as expensive. No number appears anywhere on the page — see decision 3.
Required framing The projection label is a legal-review requirement. The cost model is directional by design, and a client may take the figure to a lender.

02 Fix one thing, live in 30 days

One thing. Working and in production inside thirty days. You own it.

What a 30-Day Fix can look like:

  • Scheduling and dispatch that isn’t a group text — who’s going where, visible to the office and the crew, without three people re-typing it.
  • Invoices that go out the day the job closes — not the Friday after somebody remembers.
  • Your numbers in one place — one view across sales, operations and delivery, with a short digest in your inbox each morning so you know where things stand before your first meeting.
  • An assistant on your website that works out what a visitor actually needs, captures the serious ones, and files them against a real person instead of a form nobody reads.
  • A portal your customers can see into — documents, messages, scheduling and job status, so “where are we on this?” stops arriving by phone.

We fix one at a time, deliberately. The reason most systems projects fail is that they tried to fix everything.

“Can look like” is load-bearing It replaces “recent shapes this has taken”, which implied a client delivery history for work done on ourselves. The first two items are not built — scope options, which is normal for a fix, but honest only under this heading. If the heading changes, they come out.
Items 3–5 are built Numbers and the website assistant run on our own business. The portal has one client, in onboarding. E-signature was cut from the description: zero production signature events.
Removed Market-watching came out — it belongs to the excluded infrastructure vertical and this buyer doesn’t need it.

03 We’ll run it

If you’d rather have the outcome than another system to look after, we operate it month to month. We monitor it, we fix it when it breaks, and you get a monthly report showing what it did and what it cost to run.

What we won’t do is promise you a response time we haven’t earned. If you need someone reachable at five on a Saturday morning, tell us early — that’s a different arrangement, and we’ll give you a straight answer about whether we can be that.

Cancellable whenever you like, and you keep what’s built either way. That’s the whole point of building it in your accounts.

Deliberate refusal, not an SLA An operations buyer reads silence as a commitment, so the page says no out loud. It can’t become a real promise until the fleet runtime moves off a single machine — see decision 4.
Report scope is narrow on purpose It measures AI usage and metered spend today — not callbacks avoided or admin hours removed. Those need re-instrumenting for this buyer before we can claim them.

04 Or we build the whole thing

When several pieces have to land together: your domain and email, your website, the internal hub your team works out of, your customer records and how work reaches them, and one place to administer all of it. Assembled as a single system rather than five subscriptions that don’t talk to each other.

Bounded scope, quoted per engagement, same ownership rule.

Verified One outside tenant has been stood up end to end this way, in accounts the client owns. It sits in the excluded vertical, so it can’t be named here — see decision 5.

Two promises that hold across all four

You own the accounts. Every system we build lives in accounts registered to you, billed to you, with your name on them. You can end this on a Friday and still be working on Monday. It’s worth checking whether that’s true of the setup you have now.

A person approves anything that goes out in your name. No software we build posts publicly or sends a message as you without someone approving that exact content first. Where something talks to your customers directly — a website assistant, say — you set what it may and may not say, and you see every conversation.

Strongest claim on the page Account ownership is fully true and hard for a competitor to match.
This wording only The blanket “every agent is draft-only” is false — the deck pipeline ships copy unattended and the website assistant speaks unsupervised. The scoped version is true and unusually well evidenced: 45 approvals across 4 batches, each storing a SHA-256 of the exact approved text, so a post altered after approval is detectable.

What the first conversation is

An hour, no charge, no deck. You describe where the work gets stuck; we tell you whether it’s the kind of thing we fix and what finding out would involve. If it isn’t, we’ll say so and point you at whoever does it better.

Book an hourplaceholder — no booking link wired

Kept The Skeptical Owner persona liked this, which is the whole point of it.

What we need from you

Five open items. Two should go to outside counsel rather than being settled internally, and nothing publishes until those come back.

Is “pilot” doing gate-avoiding work on the market-signal product?

Its legal packet says don’t sell or invoice a first paid tenant until the terms of service exist. A client is live on three feeds sourcing real purchases off the output, with no confirmed invoice, and all three delivery databases are titled “(pilot)”. The pattern that caught us on DC Deal Intel has all its preconditions present here — what’s missing is an answer about intent. If the label is being used to mean the gate doesn’t apply, that’s routing around a known gate.

Outside counsel Blocks: publication

The liability cap is scoped by product name, not by activity

The Governance Readiness Review is being held for a cap, while six lines that write to client CRMs, publish to their social accounts and feed their sourcing decisions ship without one. Nothing was renamed to escape anything — but attaching the gate to a label rather than to the risk produces a liability posture that looks addressed because one product carries a cap.

Outside counsel Blocks: publication, and the eighth menu line

Does a price go on the page?

No number appears anywhere. For this buyer that’s real friction — owner-operators anchor on price, and its absence reads as expensive. The ladder forbids restating figures as settled, but a “starts at” with operator confirmation may be permissible. It’s one edit — it drops into the first paragraph of line 1.

Matt + Cory Blocks: conversion, not publication

How hard do we sell the monthly retainer?

The page currently declines to promise a response time, which is the honest position while the fleet runtime sits on one machine — it went dark for six days this month. Selling monthly care into an operations business eventually needs a real commitment, and that needs the runtime moved first.

Matt + Cory Blocks: the Run-It motion

The proof and the chosen buyer don’t overlap yet

Every verified outside-client reference sits in the infrastructure vertical this page excludes. The only client inside the chosen buyer profile is still in onboarding. Three options: hold this profile through a thin-proof window and sell on the bounded offer, follow the proof to infrastructure instead, or run both as two sequenced pages. The recommendation is to hold — but only if that onboarding client converts into a named, permissioned reference reasonably soon.

Matt + Cory Blocks: how hard we push this page at all